In-store marketing continues to be a driving force behind retail success. Despite the popularity of e-commerce, research shows that 70% to 85% of purchases occur in physical stores. Customers are drawn to the ability to see, touch, and compare products, find deals, skip shipping costs, and take their purchases home immediately.
Retailers and brands are responding by investing in innovative store designs, interactive environments, technology, and Point of Purchase (POP) displaysthat enhance the shopping experience, capture attention, and drive impulse buys.
These displays transform retail space into a performance tool—helping brands connect with shoppers and convert attention into action. They boost product visibility, highlight key benefits, and engage shoppers through bold visuals and persuasive messaging.
Drive Retail Growth with Impactful, Attention-Grabbing POP Displays
Customizable and adaptable to various retail settings, both temporary and permanent POP displays support promotions and brand storytelling while delivering measurable sales impact.
Temporary POP displays
Temporary displays provide secondary placement on the retail floor to drive product discovery, awareness, and sales lift—ideal for seasonal promotions or limited-time offers.
Typically made from corrugated materials, temporary displays are designed for in-store use under six months and can be tailored to any category or floor plan.
Examples of temporary formats include:
- Floor Displays: Create strong off-shelf visibility and storytelling space.
- Pallet Displays:Ideal for bulk products and high-volume promotions.
- Skinny Towers:Maximize small spaces with vertical presence.
- Endcaps:Capture attention and encourage impulse purchases at aisle ends.
- Powerwings: Provide side-mounted merchandising space for promotions
- Counter Units: Target last-minute purchases at checkout.
Each option combines structural integrity with print precision to reinforce your brand story at retail. Visit our Temporary Displayspage for more information.
Permanent POP Displays
Permanent displays deliver long-term value and lasting brand impact. Engineered for durability, flexibility, and high-traffic performance, these fixtures stay in-store for more than six months and are custom-built often using premium materials such as plastic, wood, or composite finishes.
Permanent solutions include:
- Engaging Displays, Buildouts & Kiosks:Designed to guide, educate, and inspire shoppers.
- Counter, Shelf & Tray Units:Offer organized presentation of products and brand visibility in compact spaces.
- Aisle Violators, Endcaps, Floor Displays & Powerwings:Reinforce brand recognition while withstanding daily retail wear in high-traffic retail environments.
These displays help brands own their space and elevate shopper experience with efficient layout, durability, and consistent visual identity. Explore our Permanent Displaypage for more information.
Strategic Uses for POP
POP displays help brands maximize retail impact and drive shopper engagement:
Introduce New Products
- Launch with impact
- Stand out from shelf clutter
- Capture shopper attention
- Educate on product benefits
- Turn new items into bestsellers
Create Off-Shelf Selling Opportunities
- Break free from the aisle
- Place products in high-traffic zones (endcaps, checkout, floor displays)
- Boost visibility beyond traditional shelving
- Give brands more control over presentation
- Create destination centers for shoppers (i.e., meal solutions)
Enhance On-Shelf Presence
- Guide the shopper journey
- Use shelf talkers, trays, signage
- Help shoppers locate your product
- Reinforce branding and product benefits
- Increase conversion at the point of decision
Enable Co-Branding Opportunities
- Double the storytelling power
- Promote brand partnerships
- Engage shoppers with themed or collaborative content
- Boost visibility for both brands involved
- Ideal for seasonal, pop culture, or lifestyle tie-ins
How POP Displays Drive Results
Strategically placed POP displays deliver measurable impact by converting retail real estate into a high-performing sales driver. POP displays help brands:
Enhance Omnichannel Integration:Connect the physical and digital experience through QR codes or NFC tags that lead to videos, product pages, or promotions.
Boost Product Visibility:Break through visual clutter with bold colors, lighting, and distinctive structural design.
Increase Brand Awareness: Reinforce identity and familiarity through repetition and consistent branding.
Drive Impulse Purchases:Encourage spontaneous buys with strategic placement near checkout or high-traffic zones.
Lift Product and Category Sales:Improve navigation and cross-selling opportunities across related SKUs.
Maximize ROI: Deliver targeted engagement at lower cost than traditional advertising—right where decisions happen.
Trends Shaping the Future of POP Displays
As consumer expectations evolve, several key trends are redefining how brands design and deploy POP displays.
Interactive & Digital Integration: Touchscreens, augmented reality, and QR codes create immersive experiences while capturing shopper data.
Sustainability & Long-Life Materials: Brands are increasingly investing in durable, recyclable, reusable, and eco-friendly materials such as Falconboard to meet sustainability goals for semi-permanent and permanent displays.
Seamless Omnichannel Connectivity: POP displays now bridge in-store and online journeys. Modern POP displays often include digital integration points—such as NFC tags, QR codes, or app tie-ins—that connect the physical experience to digital platforms, reviews, or product videos.
CASE STUDY: Creating Impact: Engaging and Eco-Friendly Display for CVS​
Objective:
The team was challenged to design a sustainable permanent display for HiSmile for rollout in CVS stores by mid-May. The display needed to be playful and engaging while highlighting the product. Despite the tight timeline, the team aimed to deliver an eco-friendly solution.
Solution:
The team created a durable, adaptable display using Triple White Falconboard, with powder-coated steel corner protectors for added durability. PVC shelf strips were included for easy SKU price adjustments, and all graphics were digitally printed for high quality and precision.
Results:
The display aligned with HiSmile’s sustainability goals. Its eye-catching header and organized layout attracted shoppers and encouraged product interaction.
Final Thought: Why Brands Should Invest in POP
POP displays remain essential to retail success—helping brands stand out, inform shoppers, and drive conversions right at the point of purchase. They’re especially powerful for new market entrants and established companies introducing new products, fueling discovery for both emerging and insurgent brands. By embracing trends like digital integration and sustainability, brands can create high-impact, future-ready displays that connect with today’s shoppers.
At TRG, we design and produce strategic POP solutions—from permanent fixtures to quick-turn PDQs—that deliver measurable in-store results.
Ready to boost your in-store presence? Explore TRG’s full range of POP display solutionsand see what’s possible.