Cicero, IL (APRIL 16, 2025) — The Royal Group (TRG) is a leading packaging and display solutions provider, with a nationwide network of sales, design, manufacturing, and fulfillment locations. Team TRG is pleased to announce the winning of one gold and two silver Shop! OMA Awards. Winners were announced at the OMA Awards Reception held at Shop! Marketplace in Charlotte, NC. The Outstanding Merchandising Achievement (OMA) Awards, now in their 67th year, are the Marketing at Retail Industry’s most prestigious, largest, and longest-running awards contest. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow.
“These OMA wins exemplify our commitment to continued partnership with our brand customers and retailers,” said Kevin Miller, Chief Executive Officer. “They reflect our culture of design innovation and retail expertise. I am very proud of the team and grateful their efforts are being recognized.”
Award: Gold
Category & Division: Entertainment, Games and Toys – Permanent
The interactive display for tonies® was designed to enhance the shopping experience by using audio to engage and educate shoppers, helping them make confident, informed decisions. Featuring custom-colored vacuum-formed modules and an integrated computer board for smooth playback, the display balanced durability, cost, and sustainability. Materials like styrene and vacuum-formed parts ensured it could handle both shipping and in-store use. The result was a visually striking, well-engineered unit that effectively showcased the tonies® brand through thoughtful design and efficient production.
Award: Silver
Category & Division: Drug Store – Retailer – Permanent
The Design team developed a sustainable, durable display for HiSmile, an oral care brand known for its sleek, color-coded packaging. The display was designed to last at least six months instore and align with HiSmile’s sustainability values. Emphasizing minimalism, the eco-friendly display featured streamlined graphics on a bright white background to complement and highlight the playful product packaging without overshadowing it.
Award: Silver
Category & Division: Drug Store – Retailer – Temporary
TRG Design developed a Halloween-themed display that
showcased KISS’s values of ethics, excellence, and quality, while highlighting a variety of SKUs. Designed for visual impact and easy assembly, the team transformed a standard endcap into an immersive, festive experience with bold colors, 3D elements, and digitally printed graphics. Prioritizing durability and cost-efficiency, the engineering and manufacturing process ensured structural integrity and streamlined setup. The result was an eye-catching, practical display that elevated the in-store experience and effectively communicated the brand’s vision.
“These awards are a true reflection of our unwavering dedication to surpassing customer expectations through exceptional service, innovative design, and a collaborative approach…. At Team TRG, we believe that fostering strong partnerships creates win-win outcomes that not only drive our organization forward but also deliver lasting value to our customers.”
– Jude Cohen, Vice President & General Manager – Retail Division.
The Royal Group (TRG) is a dynamic leader in packaging, box manufacturing, and display solutions, with a nationwide network of sales, design, manufacturing, and fulfillment locations to service your every request. Since 1922, one thing has not changed; our commitment to providing value-added solutions to the most demanding customers. Learn more at www.teamtrg.com
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to global retail. Learn more at www.shopassociation.org.
The Outstanding Merchandising Achievement (OMA) Awards are a benchmark of excellence in the retail merchandising industry. Winning an OMA award not only recognizes innovative design but also highlights the effectiveness of merchandising strategies that enhance consumer engagement and sales.
For over 67 years, these awards have celebrated the creativity and ingenuity of companies like The Royal Group, providing them with a platform to showcase their best work. The recognition from such a prestigious organization reinforces the importance of quality and innovation in retail solutions, making it a coveted accolade among industry leaders.
The Royal Group employs a unique design approach that focuses on blending functionality with aesthetic appeal. Their team of designers collaborates closely with clients to develop custom solutions that not only meet practical needs but also captivate consumers visually.
This commitment to innovation is evident in their award-winning projects, where each design is tailored to enhance the shopping experience. By integrating customer feedback and market trends into their design process, TRG ensures that their displays are not only attractive but also effective in driving sales.
At the core of The Royal Group's success is their emphasis on building strong partnerships with clients. By fostering collaborative relationships, TRG is able to understand their clients' unique needs and deliver customized solutions that exceed expectations.
This collaborative spirit is reflected in their award-winning displays, which are the result of extensive teamwork and communication. By prioritizing client input and feedback throughout the design and manufacturing process, TRG creates displays that resonate with both brands and consumers, ultimately leading to successful merchandising outcomes.
The future of retail merchandising is rapidly evolving, with trends leaning towards sustainability, interactivity, and personalized experiences. Companies like The Royal Group are at the forefront of this evolution, continuously adapting their strategies to meet changing consumer preferences.
As technology advances, TRG is committed to integrating innovative features into their displays, such as interactive elements and eco-friendly materials. This forward-thinking approach not only enhances the shopping experience but also positions TRG as a leader in the ever-changing landscape of retail merchandising.
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