Recognized in the In-Store Marketing: Product Display (Long-Term) category, the visually striking, interactive demo unit and floorstand display strategically leveraged color alignment between tonies and Target, using bold red accents to emphasize both brand identity and highlight SKUs exclusive to Target. The display showcased a new inline set of tonies products, driving shopper engagement and product understanding across the brand’s three core Tonies categories: Content, Clever, and Creative.

The modular, flexible design integrated both electronics and audio features, including a “try-me” button that played brief audio clips. Constructed with durable and cost-efficient materials, the display encouraged interaction from children while capturing the attention of parents. The multisensory experience encouraged shoppers to pause, listen, and
explore the tonies story, transforming casual curiosity into meaningful engagement. This was tonies’ first multi-sided out-of-aisle display at retail, marking a key retail achievement and setting the stage for ongoing success. 

The OmniShopper Awards program is the first and only initiative dedicated to recognizing excellence in shopper engagement across the entire path to purchase. It celebrates the most effective activations of shopper touchpoints—both individually and as part of comprehensive campaigns—designed to reach consumers throughout every stage of the purchase journey.

About The Royal Group (TRG)

TRG is one of the nation’s largest independent packaging and display manufacturers with over 100 years of innovation. From our 30+ locations nationwide, we provide valueadded solutions for the most demanding customers. TRG’s solutions range from industrial, brown box shipping containers to high-end graphic packaging, in-store displays, packaging supplies and pack out and fulfillment services. Learn more at www.teamtrg.com