The Royal Group (TRG) is pleased to announce the acquisition of Innovative Fiber effective March 31, 2023. Located in Franklin, Wisconsin, Innovative Fiber is a premier solutions provider in the corrugated industry offering customized traditional packaging and patented, sustainable solutions for the food processing and food service industries.


“We are thrilled to add Innovative Fiber to our team at TRG. The Covelli family and their talented employees have built a wonderful company that thrives on responsiveness, innovation, and impeccable customer service.  Their strong customer base and location in Wisconsin will immediately make TRG a better company. We look forward to building on their strong foundation and further entrenching ourselves in the Wisconsin market” said Kevin Miller, President and CEO.


Innovative Fiber is the 18th manufacturing facility and 38th TRG location nationwide. This acquisition supports TRG’s strategic focus centered around growth, innovation, and people.


“We’re delighted to welcome Innovative Fiber to the TRG family. We look forward to expanding on the foundation of unique capabilities and services they’ve provided to their customers for many years” said John Schwarz, General Partner at Schwarz Partners.

This will be the 2nd TRG location in Wisconsin, including TRG Elkhorn, and provides expanded coverage and capabilities to customers in the Midwest.


“We’re very excited to join The Royal Group” said Jeff Covelli, President of Innovative Fiber. “Coming into another family business that shares the same values, culture, and customer focus is very important to our team. It’s our goal to provide customers with the same commitment towards innovation, stellar customer service, and speed to market.”


Covelli will serve as General Manager and remain with the company in a leadership position.

Customer Testimonials

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“When our production facility had reached maximum capacity due to three new item launches, we turned to TRG for help in assembly of a large complex 4-way Tower display, and they were able to deliver top quality output sooner to the retailer than our facility could deliver at regular capacity.”

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