According to Path to Purchase IQ, physical store displays play a critical role in the path to purchase as half of shoppers who did not purchase an item on their list were influenced by in-store signs and displays. Furthermore, “Respondents stated that display size, images, and colors can help attract them to purchase those unplanned items, so eye-catching creative is vital as well.”
Our Royal Group team recently designed a “comfortable”, yet creative display for customer, Bausch Health. The main message of this display is, “Biotrue helps make contacts so comfortable, you’ll almost forget you’re wearing them.” Thus, the display was composed of calming hues of green along with soft-edged shapes to give off a natural, comfortable tone.
At the Royal Group, we know how important visual displays are to successful marketing. Therefore, we can confidently design any display that is custom-tailored to your company’s exact product message.