The Importance of Physical Displays

According to Path to Purchase IQ, physical store displays play a critical role in the path to purchase as half of shoppers who did not purchase an item on their list were influenced by in-store signs and displays. Furthermore, “Respondents stated that display size, images, and colors can help attract them to purchase those unplanned items, so eye-catching creative is vital as well.”

A Good Read on In-Store Behavior | Path to Purchase IQ

Our Royal Group team recently designed a “comfortable”, yet creative display for customer, Bausch Health. The main message of this display is, “Biotrue helps make contacts so comfortable, you’ll almost forget you’re wearing them.” Thus, the display was composed of calming hues of green along with soft-edged shapes to give off a natural, comfortable tone.

At the Royal Group, we know how important visual displays are to successful marketing. Therefore, we can confidently design any display that is custom-tailored to your company’s exact product message.

Customer Testimonials

Anonymous
FORTUNE 500 - CPG Company

“When our production facility had reached maximum capacity due to three new item launches, we turned to TRG for help in assembly of a large complex 4-way Tower display, and they were able to deliver top quality output sooner to the retailer than our facility could deliver at regular capacity.”

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