Evolution Insights

Being an insights-driven organization takes dedication and commitment.


Insights are the future to many decisions being made. We took our first step by forming our Evolution Insights team in 2016. Our Evolution Insights team (or EVO insights team) assists our clients with:
  • Understanding Shopper & Behavior
  • Profile shoppers more clearly
  • Understand both compliance and performance at retail
  • Surveys and Audits
  • Trade publication data collection
  • In-store mobile & beacon technologies

TRG Trade Affiliations:
In addition to these trade affiliations, we are adding value at both the brand and retailer level by providing in-store solutions which deliver executional data while providing real time data. Our Shelfbucks partnership both tested and executed programs while delivering campaign data to prove promotional success.

We are an authorized provider of Shelfbucks Technology:

  • Campaign Performance and Monitoring
  • Understand how execution issues may be affecting sales
  • Identify programs not executed in a promotional window
  • Indentify “best in class” performing promotions

Industry Insights

Beauty & Personal Care
When it comes to beauty and personal care products, 37% of consumers participating in MWV’s Packaging Matters survey said packaging is extremely impactful when deciding whether or not to purchase products.

Consumers crave value and mobility from health and beauty aids packaging. Packaging Digest. April 27, 2015. http://www.packagingdigest.com/personal-care-packaging/consumers-crave-value-and-mobility-from-health-and-beauty-aids-packaging150427

 
 
E-Commerce
In December 2015, Chief Growth Officer Mark Clouse of Mondelez announced that by 2020, the company hopes to hit the $1 billion mark in direct e-commerce sales – a tenfold increase in its current annual sales of $100 million.

How e-commerce is changing the packaging landscape. Packaging World. May 5, 2016. https://www.packworld.com/trends-and-issues/e-commerce/how-e-commerce-changing-packaging-landscape


 
 
Food & Beverage
In recent years, consumer confidence in the safety of the U.S. food supply has declined. According to the International Food Information Council Foundation’s 2014 Food & Health Survey, more than 70% of Americans have expressed concerns about the safe production of their food and beverages, and approximately 40% of consumers changed their diet because of perceived food safety issues. Clearly, there is much for food manufacturers to be concerned about regarding the safety of their food products.

Food safety: a public health and business imperative. RSM US INSIGHT ARTICLE. March 26, 2015. http://rsmus.com/what-we-do/industries/consumer-products/food-and-beverage/food-safety-a-public-health-and-business-imperative.html

 
 
Over the Counter Healthcare
*The “Rx-to-OTC switch” market is expected to reach $15B in the U.S. by 2015[i], with eight of the current top 20 OTC brands in Europe being the result of product switches[ii]. A recent report has identified $30B worth of potential Rx-to-OTC switches in a wide range of indications, from hypertension and COPD to high cholesterol[iii].

[i] Pharma marketing and sales: When to make an Rx to OTC switch. Eye for Pharma. Jan 24, 2012.
[ii] Maximizing Rx-to-OTC Switch Potential. IMS Health. 2010. http://imshealth.com/deployedfiles/imshealth/Global/Content/Consumer%20Health/Static%20Files/RX_OTC_Switch_Flyer.pdf
[iii] New Francesco International Report Reveals $30 Billion of Fresh Opportunities for Rx-to-OTC Switch. Feb 10, 2013. http://www.pr.com/press-release/471785

Do you have questions about our Evolution Insights Team and what they can do for you?